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YVES ROCHER BOOSTS ITS ONLINE VISIBILITY DURING THE SUMMER SALES!

Beauty

Context

A historical player in distance selling, Yves Rocher has revolutionized its retail approach to maintain its position as leader in Plant-based Cosmetics thanks in particular to its CRM strategy. The sales therefore represent a great moment to gain visibility and offer products for sale. Yves Rocher then called on Gamned! to launch a digital advertising campaign in order to generate a large number of qualified visits and sales.


Objectif
MAXIMIZE YVES ROCHER'S VISIBILITY & BOOST ITS SALES!

Une solution définie ensemble

A strategy supported by targeting a premium environment, in order to reach interested people.
A tailor-made media plan around two axes:

  • Through a display advertising campaign, we have set up affinity targeting on a premium environment in accordance with the brand's universe.
  • Secondly, we activated re-messaging with our engaged audience in order to gain visibility and generate more qualified visits.
Verdict ?
THE RESULTS

Gamned! was able to generate good visibility well above the usual averages while maximizing conversions.


Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients."
Bekijk onze projecten
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months."
Bekijk onze projecten
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
Bekijk onze projecten
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory!"
Bekijk onze projecten
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic!"
Bekijk onze projecten
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
Bekijk onze projecten
Thomas Majorczyk
Digital Media Buying Manager - Tape à l’Œil
"Gamned's support is a real strength for Tape à l'Œil to recruit new clients."
En lire plus
Rarès Vidican
Marketing Manager Digital - MACIF
"We had set ourselves very ambitious goals, which we have already achieved in a few months."
En lire plus
Stéphanie Catarino
Director E-commerce & Acquisition France - Clarins
"We are thrilled with the results of the campaigns driven by Gamned!"
En lire plus
Olivier Granda
E-commerce Traffic Acquisition Manager- BUT
"The very first results are already very satisfactory!"
En lire plus
Carole Ginda
Digital Manager - Electrolux
"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic!"
En lire plus
Fabien Pedica
Group Manager Trade & Digital - Avène
"Comprehensive training from experts. Answers to every question we had and great transparency."
En lire plus

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