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LOTERIE ROMANDE STRENGTHENS ITS USER EXPERIENCE!

Entertainment

Context

The Euromillions Guaranteed Super Mega Jackpot (SMJG) gives you the chance to make all your dreams come true.
Extremely awaited each year with a gigantic prize pool, it only takes place 2 to 3 times a year.
‍This year the amount of the February Jackpot was 120 million euros.

Objectif

MAXIMIZE THE VISIBILITY OF THE SMJG DURING THE WHOLE WEEK PRECEDING THE DRAW.

Une solution définie ensemble

Here, it is a question of being able to offer impactful and interactive formats on a wide type of media to allow players a total immersion in the campaign.

Strategies:

We adapted the message throughout the week leading up to the draw, with a more generic teasing message at the start of the week, to finish with a countdown two days before the draw.
A constant increase in investments, making it possible to increase visibility as the draw approaches - a day when the majority of players convert.

Verdict ?

THE RESULTS

This comprehensive system made it possible to maximize target coverage throughout the week preceding the draw, while generating interaction with Internet users, thus enabling large volumes of conversions to be generated.

Thomas Majorczyk

Digital Media Buying Manager - Tape à l’Œil

"Gamned's support is a real strength for Tape à l'Œil to recruit new clients."

Bekijk onze projecten

Rarès Vidican

Marketing Manager Digital - MACIF

"We had set ourselves very ambitious goals, which we have already achieved in a few months."

Bekijk onze projecten

Stéphanie Catarino

Director E-commerce & Acquisition France - Clarins

"We are thrilled with the results of the campaigns driven by Gamned!"

Bekijk onze projecten

Olivier Granda

E-commerce Traffic Acquisition Manager- BUT

"The very first results are already very satisfactory!"

Bekijk onze projecten

Carole Ginda

Digital Manager - Electrolux

"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic!"

Bekijk onze projecten

Fabien Pedica

Group Manager Trade & Digital - Avène

"Comprehensive training from experts. Answers to every question we had and great transparency."

Bekijk onze projecten

Thomas Majorczyk

Digital Media Buying Manager - Tape à l’Œil

"Gamned's support is a real strength for Tape à l'Œil to recruit new clients."

Rarès Vidican

Marketing Manager Digital - MACIF

"We had set ourselves very ambitious goals, which we have already achieved in a few months."

Stéphanie Catarino

Director E-commerce & Acquisition France - Clarins

"We are thrilled with the results of the campaigns driven by Gamned!"

Olivier Granda

E-commerce Traffic Acquisition Manager- BUT

"The very first results are already very satisfactory!"

Carole Ginda

Digital Manager - Electrolux

"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic!"

Fabien Pedica

Group Manager Trade & Digital - Avène

"Comprehensive training from experts. Answers to every question we had and great transparency."

To go further

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DO YOU HAVE A BRIEF?
A PROJECT? QUESTIONS?

CONTACT-US!

Tell us who you are, we'll tell you what strategy to adopt.