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FNAC DARTY IS OUT TO WIN NEW CUSTOMERS!

E-commerce

Context

Each year, Fnac Darty welcomes around 260 million visitors to its 780 points of sale and has an audience of 23 million unique deduplicated visitors to its websites.

Since March 2018, the brand has bet on programmatic advertising by collaborating with Gamned! to set up a tailor-made branding and conquest system.

Objectif

ACQUIRE CLIENTS FOR TWO EMBLEMATIC BRANDS, LEADERS IN THEIR MARKETS.

Une solution définie ensemble

A strategy implemented thanks to an alliance of 3 factors:

Hyper personalization of messages combined with perfect customer knowledge.
A detailed analysis of the data to rationalize the investments and reinforce the effectiveness of the campaign.
A premium and secure broadcasting framework based on UNIFY data (TF1 Group).

Verdict ?

THE RESULTS

A visibility rate well above the usual averages and above all + 25% of new customers on average for programmatic campaigns - the partnership between Fnac Darty & Gamned! enabled the Group to acquire new customers and promote the two brands!

Thomas Majorczyk

Digital Media Buying Manager - Tape à l’Œil

"Gamned's support is a real strength for Tape à l'Œil to recruit new clients."

Bekijk onze projecten

Rarès Vidican

Marketing Manager Digital - MACIF

"We had set ourselves very ambitious goals, which we have already achieved in a few months."

Bekijk onze projecten

Stéphanie Catarino

Director E-commerce & Acquisition France - Clarins

"We are thrilled with the results of the campaigns driven by Gamned!"

Bekijk onze projecten

Olivier Granda

E-commerce Traffic Acquisition Manager- BUT

"The very first results are already very satisfactory!"

Bekijk onze projecten

Carole Ginda

Digital Manager - Electrolux

"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic!"

Bekijk onze projecten

Fabien Pedica

Group Manager Trade & Digital - Avène

"Comprehensive training from experts. Answers to every question we had and great transparency."

Bekijk onze projecten

Thomas Majorczyk

Digital Media Buying Manager - Tape à l’Œil

"Gamned's support is a real strength for Tape à l'Œil to recruit new clients."

Rarès Vidican

Marketing Manager Digital - MACIF

"We had set ourselves very ambitious goals, which we have already achieved in a few months."

Stéphanie Catarino

Director E-commerce & Acquisition France - Clarins

"We are thrilled with the results of the campaigns driven by Gamned!"

Olivier Granda

E-commerce Traffic Acquisition Manager- BUT

"The very first results are already very satisfactory!"

Carole Ginda

Digital Manager - Electrolux

"An accessible training for all with expert trainers who know how to democratize the jargon of programmatic!"

Fabien Pedica

Group Manager Trade & Digital - Avène

"Comprehensive training from experts. Answers to every question we had and great transparency."

To go further

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SKIMIUM

STRENGTHEN SKIMIUM'S REPUTATION.

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