Share :
It’s clear in your mind that buying digital advertising space can help you achieve your goals. What if you outsourced your media buying, to streamline your budgets? Let’s discover the benefits of outsourcing.
If you ever tried it yourself, you may know how complex programmatic advertising can get. By outsourcing it to a media agency or a trading desk, you can take full advantage of the expertise on…
Programmatic media buying experts, or media agencies, have set up numerous campaigns for customers from different industries. By choosing an expert that already worked on media buying for companies in your industry, or companies that share the same target audience as you, you benefit from a precise benchmark of what works and what works less in terms of media advertising.
Moreover, such an expert can advise you on the type of budget you should invest, regarding your final goals. This can prevent you from testing out your media strategy yourself, which could lead to lost investments.
When you dive into digital-media advertising, you need to set up and regularly check many different tools. Yet, if you begin in the advertising industry, you may find it hard to find which tools you should choose, how to set them up, and optimize them and link them to one another.
With the help of a media buying expert, you can benefit from…
Every media buyer doesn’t work the same way, but some can offer payment methods helping you streamline your investments.
For instance, a performance-focused provider can offer you to pay once your ad campaign is over, and the results are generated. As a consequence, you really control your ROI, which comes even quicker than if you managed your ad budget inside your company.
Thinking of internalising your media buying? Outsourcing your strategic programmatic planning, in the beginning, can help you progressively develop your digital marketing skills to do so.
The best practice you can apply is internalization crescendo your media buying:
To streamline your media buying, choosing a single provider can be a great call. Do you think this may be too risky? Take a little time to consider the benefits of this method.
By putting one single expert in the driving seat of your advertising campaigns, you make sure you keep a unified vision of how your target audience experiences your ads.
It can be difficult to keep a precise vision of your different advertisements and messages on your own. Imagine you first decide to address a message through a video ad, then offer your audience a classic remarketing banner, and finally broadcast a personalized message depending on the target’s geolocalisation (DCO)... See how this kind of ad strategy can become hard to track if different providers work on each part of it?
An example of a precise media buying strategy, based on time schedules and consumer uses
That’s why choosing a single provider ensures you keep overall consistency in your online media buying.
Maybe you already know that the key to getting great results through programmatic advertising is to adapt one’s strategy, its targeting, its formats, and its budget to the generated results.
Yet, this test-and-learn method calls for special resources… and a lot of time! If you choose media buyers, you’ll constantly have to make the link between their different media strategies, for an optimum media mix.
Consolidating all your investments into a single expert can save you a lot of time, and help you aim at more performance.
What’s better than ads contextualized with current events? As an advertiser, you need to make sure you stay agile, and quickly change your media buying strategy if needed.
The Covid-19 crisis has learnt advertisers that. For instance, with various lockdowns, some advertising mediums (such as street print advertising) made it harder and harder for companies to reach their target market. Those companies then had to invest part of their media budget in drive-to-web or drive-to-store strategies, or local campaigns.
To do so, you absolutely have to centralize your strategy and your media buying through one provider. This expert will keep an eye on the current best practices, to avoid you losing part of your investments in formats and channels that won’t deliver you optimal results.
If you have one single programmatic expert dedicated to your project, you end up with one single simple-to-read reporting. Your advertising agency or media desk can help you observe your campaigns’ KPI on a single, unified dashboard.
But beware! The key to good reporting also lies in your provider’s ability to connect their tools to yours (whether they are attribution tools, such as Easyence or Eulerian Technologies, or tracking tools, such as Google Analytics.
This makes it easier for you to just select the key metrics that you’re interested in on your dashboard, and present it to your internal team, to justify your media investments.
Intrigued by outsourcing your advertising media strategy? Gamned! and its 10+ expertise in programmatic media buying can help you out!
Here are a few reasons to hand out your media buying to Gamned!
In fact, Gamned! associates digital and human skills, all focused on your performance!
Programmatic is a huge world, full of different advertising networks, tools, and actors. Gamned! can support you through this complex universe, and become your one and only adviser in terms of digital media buying.
Gamned! is a media buying agency that is fundamentally based on human interactions. Around us gravitate all the actors of the programmatic universe:
We love bringing value and performance to our customers. That’s why we developed and offered our clients our own panel of tools. The Engaged DCO, the GBO predictive algorithms, or our Insights dashboards help you monitor your performance and streamline your investments!
Want to talk about how programmatic can help you reach your marketing goals? Contact our experts right now.
On parle de smart retargeting lorsque l'on personnalise et que l'on adapte sa stratégie de reciblage selon l'implication des visiteurs et leur niveau dans le parcours d'achat.
Dans ce guide on vous donne :
