Silvana Imperiali joined Gamned! Switzerland. She will manage a team in the German-speaking region, as well as develop business activities in the DACH area. She benefits from more than 20 years of experience in Switzerland & in the US media market (online, print, radio and TV). In 1999, she started her career in New York working for the digital company, Real Media (Xaxis). When she came back in Switzerland, she took the position of Managing director at Radio Basel 1. In 2014, she joined NewBase, an international media and digital marketing agency in Switzerland, Austria and Germany. Silvana has a degree in Political Science from the Lausanne University and a federal certification as media manager.
« In 2016, Gamned! opened its office in Zurich and has been working since with more than 50 clients (DeinDeal, Suisse Tourisme, Eurocentre, Sunrise, La Croix Rouge Suisse, Tchibo or Bexio…). Silvana will help accelerate our development and presence among both brands and agencies clients. Gamned! is thus strengthening its No.1 position in the programmatic advertising and digital marketing market in the region. » says Pierre Berendes, Managing Director Gamned! Switzerland.
On parle de smart retargeting lorsque l'on personnalise et que l'on adapte sa stratégie de reciblage selon l'implication des visiteurs et leur niveau dans le parcours d'achat.
Dans ce guide on vous donne :