Gamned!, media programmatic pioneer and expert since 2009, launches Local First, an unprecedented programmatic offer combining mobile, precise geo-tracking and real-time messages personalization to help brands boost their sales and increase their in-store traffic during strategic times of the year (pop up opening, sales, holidays…). This tactical approach already seduced many advertisers, especially for the end-of-year holiday season.
Contrary to popular belief, stores aren’t dying! Even if e-business quickly acquired an essential role in retail, 90%1 of web users browse online before buying, and a majority of them (55%)2 buy mostly in stores. Also, consumers tend to prefer businesses nearby for practical reasons: “close from me” requests surged since 2016 (+340%)3.
Brands must therefore adapt to these consumption habits and multiply in store events to differentiate themselves from competitors. Pop-up stores, private sales, Sunday openings… brands deploy many various strategies to earn more market shares. But a special opening also implies an efficient drive to store communication: a personalized and geolocated one in order to increase traffic in their points of sales.
To help you address your consumers efficiently during strategic times of the year, Gamned! developed Local First, a new on/offline concept based on an innovative technology mix. Indeed, the programmatic expert relied on Engaged!, its DCO tool allowing messages personalization. Gamned! also build up partnership with a SMS targeting solution and a mobile targeting tool. All that combined with 2.0 display possibilities (DOOH) and advertising push on connected GPS. This drive to store offer provides brands with an optimum visibility and allows them to send personalized messages to consumers according to their buying journey stage and their position (when they are close from your points of sales or from your competitors’).