In 1982, Yves-Michel Gabay started his career in the media division of various full-service advertising agencies belonging to major international groups (Havas, WPP, and Publicis). In 1995, he participated in the creation of an independent media marketing agency, the Lab. The company merged in 2001 with the Mediaedge-CIA (MEC) and Yves-Michel was appointed Managing Director France. In 2006, he took the position of International Business & Development Director then Regional General Manager MENA (Middle East-North Africa) in Dubaï. Right before joining Gamned! he was Managing Director at iRévolution – a company that provides solutions to help digital transformation and/or acceleration. He was in charge of the launch and development of the Middle Eastern office.

Yves-Michel Gabay (digital and media expert in the Middle East) joins Gamned! MEA and will be based in Dubai to accelerate the development of business activities in the region, identify new opportunities and evangelize about programmatic.

‍“We are proud to welcome Yves-Michel who comes to support our growth in the MEA area. With many years of experience in advertising, digital and a strong knowledge of the Middle Eastern area, he is the best fit for the position and will surely help us develop our business in this high potential region” says Olivier Goulon, CEO Gamned!.

It has been 18 months since Gamned! opened an office in Dubai in order to answer to existing and growing needs of the local customers and service providers,  but also to help international brands who wish to develop their business in this region. More than 120 programmatic campaigns have already been implemented in various activity sectors (automobile, hotel industry, health, finance, equipment or large-scale distribution).